Blog
Playbooks, teardowns, and notes on intent-based advertising.
Jun 2, 2026 · 5 min read
What is intent data, actually?
Intent signals tell you who's shopping right now — not who might buy someday. Here's how they're captured and why they beat lookalikes.
Jun 14, 2026 · 4 min read
How intent audiences cut ad spend up to 40%
Broad targeting burns budget on people who'll never buy. Here's the math behind why narrow, refreshed intent lists lift ROAS.
Jun 28, 2026 · 3 min read
Local vs national signals — which should you buy?
A quick decision guide for choosing between a $100 local list and a $500 national list, based on your service area and margin.